Yosemite National Park-Stewardship

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The Mariposa Chronicle-Reporting on Yosemite Gold Country

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Cultural Tourism in Mariposa County A Proposed Mariposa Cultural Tourism Program The term “Cultural Tourism”, as applied to Mariposa County, has a unique potential to both provide economic stimulus to our overall economic setting but also contribute to the overall betterment of our Community Quality of Life. With the “cultural resources” of Mariposa County,   a Mariposa County “Cultural Tourism Program should focus on Mariposa’s “Mother Lode” heritage, the “real” Old West culture and the Cowboy/Cattle Ranch industry of the County that can trace it’s roots back to the early 1850s; not the 1880s image of Hollywood! Our objective, with this project, is to explore the possibility of “ re-branding ” Mariposa County as its own visitor/community identity apart from the “Yosemite” image. A quick Web exploration on the subject of “ Cultural Tourism ” led us to   a report by Richards, G. (2003) What is Cultural Tourism ? In van Maaren, A. (ed.), This small report (15 pages) (a
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